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Thought Readership #7: How to Create a “Blue Ocean” Book
Daniel Markovitz’s A Factory of One Imagine you’re a performance coach or consultant who wants to write a book. You’re aware of the “competition” in the form of well-known efficiency experts including...
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Dilemmas of Being in Business #13: Saying Yes When You Mean No
I met with a team of engineers yesterday. Up until now I’ve been meeting with them individually as each was facing dilemma’s that affected their personal and professional life. Over the past couple of...
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Thought Readership #4: The Merits of Mediocrity: Warning You What Not To Do
“Blogging isn’t writing, it’s graffiti with punctuation.” ~ Line from the movie Contagion. You’ve seen them, haven’t you? Those pseudo-Successories posters that wags often buy to adorn their office...
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Time For a Change #7: Resolving Your Dilemma
Make up Your Mind One thing is certain, at some time in your life you have had and will have trouble making a decision about something important. In your career, in a relationship, a financial...
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Thought Readership #2: Er, Who Did You Say You Were?
We all know the three pillars of marketing, right? Know, Like, and Trust. Then why do so many non-fiction authors, many of whom intend to use their books as marketing tools, ignore this when they...
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Time For a Change #2: Lighting Your Fire
Make no mistake about it. Goals start and end with Passion, the essential ingredient in motivation. Passion is the energy that feeds the flame, without which your project is doomed to falter. The...
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The Soul of a Project #4: Project and Poetry
How do you “grab” team members’ attention? What gets them going to the point they maintain a positive, aggressive sense of completing the project even when there are difficulties that seem...
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Thought Readership #1: An Introduction
When copywriters are stymied on coming up with attention-grabbing headlines, compelling landing pages, or “killer” sales letters, they turn to their swipe files. Well, the smart ones do. Rather than...
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12 Ideas and Tips for Finishing Your Book on Time!
Here’s a list of proven daily writing ideas, habits, and tips for finishing your book on time & with minimum fuss. Writing a book doesn’t have to take over your life! Your book doesn’t have to...
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As the Paradigm Shifts #N: Noticing
Noticing is the most powerful tool for cultivating awareness and for bringing valuable spiritual concepts to the workplace. Most importantly though, is having the intention to notice, in order to...
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